Monday, 19 November 2012

Why I love scooty’s ads

Commercial advertisements have taken over a new role of criticising the social evils and also of awakening the citizens into taking some positive action. One of the brands advocating this belief is scooty. I really like the way they have captured the two very common issues of eve teasing and moral policing in their advertisements. While one shows boys that even you will get harassed if a group of girls surround you and make wolf calls, the other simply hits the nail when it shows that vulgarity lies in the minds of those who see it. Those who claim that only a particular dress code is respectful, should realise that no dress is wrong. It is all in the perception. Well i like it. Keep it up.

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