Tuesday, 9 October 2012

Has Indian advertisement lost it?

Television today is full of advertisements that are bordering on vulgarity and disrespect. Mobile companies don’t shy away in calling a person with a simple handset uncle. They do not wince in showing disrespect to their seniors. While a soft drink company has clearly forgotten what is humorous and what is vulgar in the cricket season. Deodorants have always shown women running after guys who have used the spray.
Is it really advertisement aimed at increasing sales by showcasing the product’s qualities or is it a way of showing that it does not matter if you are disrespectful, rude or vulgar, if you use/own certain products.
Isn’t it the moral duty of the advertisers to see that what they show does not have an adverse effect upon impressionable minds? Advertisements like films affect the mind in more than one way being perceived by various senses. They have a lasting impact and hence, should be regulated.

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