Television today is full of
advertisements that are bordering on vulgarity and disrespect. Mobile companies
don’t shy away in calling a person with a simple handset uncle. They do not
wince in showing disrespect to their seniors. While a soft drink company has
clearly forgotten what is humorous and what is vulgar in the cricket season. Deodorants
have always shown women running after guys who have used the spray.
Is it really advertisement aimed
at increasing sales by showcasing the product’s qualities or is it a way of
showing that it does not matter if you are disrespectful, rude or vulgar, if
you use/own certain products.
Isn’t it the moral duty of the
advertisers to see that what they show does not have an adverse effect upon
impressionable minds? Advertisements like films affect the mind in more than
one way being perceived by various senses. They have a lasting impact and
hence, should be regulated.
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